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The sages teach that “Elul” is an acronym for the verse in Song of Songs: “I am my Beloved’s and my Beloved is mine.”
The itinerary was prepared, locations were secured, families signed up, and everything was ready to go. There was just one final step: They wanted the Rebbe's blessing.
Throughout the month of Elul, the Jewish people has a collective task: to prepare itself to be
inscribed and sealed for a good and sweet year.
Your birthday is the day on which G-d said to you, and to the entirety of creation: "You, as an individual, are special, unique, and utterly indispensable. No person alive, no person who has ever lived, and no person who shall ever live, can fulfill the specific role in My creation I have entrusted to you."
— The Rebbe